Tom Mitchell (left) models Team GB's Sevens kit alongside Jessica Ennis-Hill, Stella McCartney, Tom Daley and Olivia Breen.
Diver Tom Daley reckons the Great Britain kit for the Rio Olympic and Paralympic Games is the best yet.
The adidas kit, designed by Stella McCartney, is red, white and blue, includes the Union Flag and also features a distinctive coat of arms.
The College of Arms, which includes references to all four home nations, has been granted to the British Olympic Association (BOA) and British Paralympic Association (BPA) for use from 2016.
Daley's swimming trunks, which he will wear while plunging off the 10-metres diving platform in a bid to improve on bronze at London 2012, were the smallest item of kit designed.
"This year's kit is just incredible," Daley said at the launch in London. "It's so different to 2012 -- it's even better. Stella has done an amazing job with designing it, in making it functional, yet it still looks amazing.
Team GB unveil the Sevens kits for Rio 2016 - fans of them? http://pic.twitter.com/166SzIka0Z
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"The swimming trunks are definitely the smallest piece of kit. They look great, especially using the coat of arms, especially designed for Team GB. It is something that is going to be iconic for this year and can be used for many Olympics to come."
Daley, along with hepthatlete Jessica Ennis-Hill and cyclist Laura Trott, was part of the design process.
He added: "I was heavily involved in the way the trunks were going to be cut, to ensure you're all in place when doing your dives and nothing goes awry."
Ennis-Hill, who won heptathlon gold on 'Super Saturday' four years ago, said: "It's an amazing design and I think it will give British athletes a massive sense of pride and give us an edge in Rio."
England rugby duo Emily Scarratt and Tom Mitchell were just two of the stars modelling Team GB's new kit in London on Wednesday. The blue and red kits will be worn by both the women and men's rugby sides in Rio when Sevens has its first exposure at the Olympics.
There are 1,679 different items of kit across Team GB and ParalympicsGB and more than 130,000 items for the athletes going to Rio.
The kit was designed in the UK and the manufacturing process saw it finished in the UK. Eleven other countries were involved: Belgium, China, Germany, Indonesia, Pakistan, Philippines, Portugal, Thailand, Tunisia, Turkey and Vietnam.
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